Imagine Dragons are an American Rock band from Las Vegas. 

When the band released singles or albums they had their name designed as their logo:

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This appeared on all their album and single covers and also their tour and concert posters, this created a strong sense of identity which meant their logo and brand could be easily recognised.

This logo is also shown throughout their website as well to create synergy across all their different platforms.

The website also features images that the band have uploaded either straight to the website or to their instgram accounts. The outfits the members of the band wear complement their genre of music. They are commonly seen im dark clothing which works in synergy with the rock genre and the website as it has a dark and theme to it. 

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Another way synergy, genre and the branding of the brand is shown is through the body language and facial expressions. The connotations of the rock genre include rebellios behaviour, dark clothing, angry and moody behaviour. This is shown in the Imagine Dragons band through the body language and facial expressions which uses crossed arms and bored and angry facial expressions.

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Social networking strongly affects the branding of the band as they can affect the image of the band how they are percieved and thereby how they much theu are liked. Imagine Dragons mostly use their social networking accounts to advertise and market new songs, albums, tours, concerts. However they also comment on world issues such as recent a recent attack in France, showing their support for the families and fans abroad.

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Imagine Dragons have a strong brand identity that complements and creates synergy throughout their entire image, from creating a moody and mysterious atmosphere on both the website and album covers, that work with the rock genre. 

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