Taylor Swift is an American singer-songwriter from Wyomissing, Pennsylvannia. I chose to do research into the branding of Taylor Swift as she has completely changed her image and kept up-to-date with new trends by altering him image. When Taylor Swift was 14 she moved to Nashville and Tennessee, which is a well known location for country stars. Swift was originally a country singer however began to change her image to become a pop singer. 

She now is represented with a clean professional image, Swift's perosnal life is very well known therefore she isn't simply know as a singer but also a famous personality.

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Taylor Swift uses her social media profiles to market and advertise her music and tours, however as she is also a celebrity she includes information about her advertising her life for example she updates her fans about new articles or features involving or about her. 

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Taylor Swift commonly keeps the camera on her face to create a very dramatic and intense atmosphere, in her images she rarely smiles or gives facial expressions. Taylor Swift is very well known for always wearing red lipstick to create a statement, this is included in her branding as it makes her easily recognisable. 

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One of her latest albums 'Red' creates synergy and a link to her well know red lips, this creates a very strong brand indentity. She also uses the colour red for it's connotations such as danger, passion, pain, which are further represented in her song titles 'Sad Beautiful Tragic' and 'I knew you were trouble'. This representation is a complete contrast to the country singer representation, the colour white in the earlier photos illustrated her as pure and innocent and sweet. 

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This is further shown on the website through her name being in red font and the red feature colour on the singles and albums.

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The bold, simplistic font used for Taylor Swift's website and album covers represents a modern and polished image of the artist. This representation fits the Pop genre of the artist as Pop always develops and changes therefore the use of the simple, bold font portrays Swift as being dynamic and versatile.